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ThinkGeek: What happened to ThinkGeek?

ThinkGeek

ThinkGeek is what now a trending topic everyone’s looking for it on the internet. Continue reading to know what this brand actually covers and many more.

ThinkGeek is an American retailer that caters to computer enthusiasts and “geek culture”. Described as a “Sharper Image for sysadmins”, their merchandise has been likened to “toys for adults, novelties designed to appeal to both your inner child and your inner graduate student .”

What does ThinkGeek sell?

These include clothing, electronic and scientific gadgets, unusual computer peripherals, office toys, pet toys, child toys, and caffeinated drinks and candy. ThinkGeek was founded in 1999, was based in Fairfax, Virginia, and is owned by Geeknet, a unit of GameStop.

History of ThinkGeek:

ThinkGeek was founded in 1999 and originally based in downtown McLean, Virginia. the corporate was founded by Jen Frazier, Jon Sime, Scott Smith, and Willie Vadnais, all of whom were running a little Internet startup at the time, with ThinkGeek initially starting as a side project. The website’s official launch date was August 13, 1999.

Andover.net, a Boston area technology news publisher, acquired ThinkGeek in October 1999. Only a couple of months later Andover.net was acquired by VA Linux, a California-based tech company that specialized in Linux hardware and software products. VA Linux, after several name changes, became Geeknet.

In August 2000, the corporate moved its offices to Fairfax, Virginia. ThinkGeek grew steadily and increased the number of employees from six in 2004 up to 83 in 2013. Company revenues also increased during this point period, reaching $50 million in sales in 2009 and $118.9 million in 2012. In 2012, ThinkGeek was ranked together of the highest online retailers, listing as #175 on the web Retailer Top 500 List.ThinkGeek’s mascot maybe a monkey named Timmy.

Products

ThinkGeek ran a points-for-reward system called “Geek Points”, under which customers could earn rewards for purchasing more products.

Most of ThinkGeek’s merchandise is licensed from various fantasy and fantasy media franchises like Star Wars, Star Trek, Firefly, Marvel Comics, Doctor Who, Minecraft, and therefore the explosion Theory. Other products offered by the corporate include classic pop cultural icons just like the Magic 8-Ball, or products inspired by science, like a Schrödinger’s Cat Executive administrator.

ThinkGeek was known for its April Fool’s Day gags, wherein the location would post a series of fictional, unconventional products referencing popular culture, like the “Banksy Toaster” (which burns pictures of Banksy artwork into toast), “Where’s Barb?” (a Stranger Things-themed parody of Where’s Waldo?), and therefore the “Thor Mighty Mjolnir Mailbox”.

A number of the more popular items, however, were made into actual products, like “Canned Unicorn Meat”, the “Tentacuddle Blanket”, the Tauntaun bag, and therefore the “Technomancer Hoodie”.

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