Early Life:
Scooter Braun was a good athlete and an award-winning filmmaker during his school years in New York. He attended Emory University, where, while he was a student, he started planning parties. His parties were so popular that he arranged after-parties for stars such as Britney Spears, Eminem, and Ludacris. He worked for ‘So So Def Records’ by Jermaine Dupri, where he ultimately became their marketing executive director while he was still a student. To concentrate on his education, he left school after his junior year. He managed events for the NBA and all of Britney’s Spears Onyx Hotel Tour. One of his biggest, early successes was brokering a $12 million promotional partnership between Ludacris and Pontiac.
Star-studded career:
Scooter saw a video of a 12-year-old Justin Bieber performing a Ne-Yo cover song on YouTube in 2006. Scooter reached out to Justin’s mother, Pattie, and convinced her to visit him in Atlanta for a trial period. After working with Justin and Pattie for several weeks, he eventually convinced them to move from Canada to the United States. Once in the US, Scooter pitched Justin to several artists, including Justin Timberlake, Ludacris, and Usher Raymond.
Today Scooter Braun works primarily as a talent manager while also running his record label, Schoolboy Records. His clients include Asher Roth, Cody Simpson, Ariana Grande, Martin Garrix, Carly Rae Jepsen, Psy, The Wanted, Tori Kelly, and many more. At the International Music Industry Awards, Braun was named Best Talent Manager in 2016. He featured on the cover of the Forty Under Forty edition of Billboard magazine in 2012.
Personal life and real estate Of scooter braun
In 2014, Scooter Braun married Yael Cohen, a philanthropist and health activist. Scooter and Yael invested $13.1 million in November 2014 to buy a house in Brentwood, California. Since 2018, Yael’s parents, David and Diane, have owned a 12.5 million dollar house across the street. In January 2020, for $18 million, Scooter and Yael purchased the home next door in an off-market sale.
For $4.6 million, Scooter put his old Sunset Strip home on the market in 2014. He listed the second house in Los Angeles in 2014 for $11.6 million. For $5.7 million, he bought this house in 2011. They live in Montecito, California, too.
Ithaca Holdings LLC:
In 2010, Scooter launched an investment and holding company of $120 million in venture funds raised by companies including Spotify and Uber, called Ithaca Holdings LLC. Carlyle Group, a private equity company, became a minority investor in Ithaca in 2017. Another big round of funds was injected in 2019 by Carlyle Group at a valuation of $800 million. Braun is officially still the controlling owner after the investment. Ithaca operates businesses in numerous fields, including media, film, and technology.
Taylor Swift Catalog:
On June 30, 2019, it was announced that Scooter signed an agreement with backing from Carlyle to acquire Big Machine Records for a combined $300-$350 million. ‘Big Machine’ was created by Scott Borchetta in 2005. After watching her perform at the Nashville café, Borchetta found and signed a 15-year-old singer named Taylor Swift. Scooter became the owner of Taylor’s first six albums.
The purchase announcement by Braun resulted in a public lash-out from Swift. She was incensed she did not buy the albums herself, and they went to someone she disdained. Swift declared her intention to re-record the masters so that the importance of the original masters could be curbed.
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It was revealed, on November 17, 2020, that Scooter had sold the catalog of Taylor Swift to an investment company named Shamrock Capital, which was founded by Roy E. Disney, one of the nephews of Walt Disney. A year and a half ago, the sale was allegedly for a higher price than Braun paid.
Net Worth Of Scooter braun:
Scooter Braun is an American music promoter with a 400-million-dollar net worth.
