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Ram files a trademark for the name Dakota

It seems like getting back to nameplates that have been long-gone is in trend, as companies are planning to revive the nameplates that have been abandoned long back. We recently came across the news that Ford is planning to revive the name Maverick for its new pickup truck. It seems like Ram is following the same footsteps. 

Ram’s indicated it needs to explore the midsize size pickup truck segment, and it could venture into the chronicles for a natural name. Gossipy tidbits about a moderate-sized Ram pickup truck have been ricocheting around the web for a considerable length of time. 

Clients on the “Dakota Forum” have discovered lately that Fiat Chrysler Automobiles, Ram’s parent automaker, recorded a trademark with the U.S. Patent and Trademark Office for the name “Dakota” on April 29. It may be the case that the name discovers its way to a pickup from Ram that has been in the rumors for quite a while. 

It’s been 9 years since Dodge Dakota’s production finished, marking the end of the nameplate. The Dakota’s production-end happened close by the destruction of the Ford Ranger, as smaller trucks saw declining deals quicken after the downturn. In any case, in the following years, trucks have developed in their appeal and prominence, taking into consideration the medium size truck to discover a dependable balance and sales. Along these lines organizations have settled on returning to names of their old offerings which have been deserted for a long time now. 

Automakers routinely record restorations for trademarks they would prefer not to lose to contenders, and it’s significant Mopar still sells Dakota’s accessories, so the name has actually stayed dynamic. This could be a straightforward reestablishment or maybe point to something greater later on. Ram declined to remark on the trademark documenting. 

Phil Bivens, executive of the Fiat Chrysler Automobiles National Dealer Council has gone on-record from time to time to state that Ram sellers have needed a midsize offering in Ram’s lineup, as well and that he’d prefer to see a little truck offering also.

For the present, FCA sits tight for approval for its trademark filing. On the off chance that the Ram Dakota emerges, as a midsize pickup offering, it’ll have to stand apart from in a jam-packed field. Contenders will incorporate GM’s moderate size twins – the Chevy Colorado and GMC Canyon – the Toyota Tacoma, Ford Ranger and others.

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