Social networking sites might have reached ‘Social Peak’ in terms of daily users

    The number of daily active users (DAU) is coming to a standstill for major social networking sites according to the data gathered for the latest quarter. Social media giants such as Facebook, Twitter, and Snapchat has registered a decline in the number of daily users. Per the data, Snapchat reported a drop in DAU on a quarter-to-quarter basis which goes the same for Facebook especially with European Union users. On the contrary, Twitter reported a gradual decline too.

    Experts have called the situation as ‘Social Peak’ or the growth of social media where there is no room to add more users now ‘GDPR’ introduced by European Union’s privacy law could be one of the reason. Further, Snapchat recently encountered a backlash from its users after it redesigned the app after which, it had to redesign the app again.

    Another reason could be because more than 1 billion Chinese users have been blocked access to services such as Facebook and even if these social networking sites operate in China, these are watered-down version complying the various laws amended by the Chinese government.

    In July, Facebook along with its swat of apps recorded DAU of 2.5 billion people where Instagram reported a total of 1 billion active accounts back in June but there’s one thing to remember, a member can have multiple accounts. When the figures for WhatsApp were released, it also showed a hike in the DAU.

    According to the quarter-to-quarter reports by Facebook, it recorded a 1712 million monthly active users (MAU) in Q2 2016 while it reported a total of 2234 million MAU in Q2 2018. However, when quarter-to-quarter reports are scrutinized, one can easily see the breakup of MAU where North America has been flat since Q2 2016, however, there has been slight growth in other regions of the world indicating a social peak.

    The same story follows when the reports are compared based on daily active users (DAU). it shows that a total of 1126 million people visited Facebook daily in Q2 2016 while the number grew to 1471 million in Q2 2018. Although it is a significant hike, the reports show DAU from North America is flat while Europe recorded a slight drop when compared by Q1 2018 and Q2 2018.

    Twitter, one of the largest social networking site has recorded fairly flat MAU of 335 in Q2 2018 which dropped from 336 in Q1 2018 while it was the same in Q3 2018 and Q4 2018. Another app ‘Snapchat’ is fearing going flat as it recorded only a million more DAU in Q2 2018 compared to 81 million DAU in Q1 2018 in North America. For the rest of the world, it reported a shortfall of 1 million daily users in Q2 2018 when compared to the total 48 million users in Q1 2018. As of now, Facebook with its own Facebook app, Instagram, and WhatsApp is at the epitome of total users and active users while others are getting stagnant.

    You Might Also Like

    Around The World

    Recent Articles

    Is Kanye West suffering from Bipolar disorder?

    Kanye West has been making headlines after he announced his bid to run the POTUS office. Ever since the rapper disclosed his White House...

    Cast of Harry Potter are becoming parents now

    The most popular Hollywood actor Devon Murray who is famously known for his outstanding role of Seamus Finnigan in the Harry Potter film has...

    Demi Lovato has true faith in God and requests fans to pray

    As per the recent report, Hollywood actor Naya Rivera who is most famous for playing the role of Santana Lopez in the popular show...

    Covid-19 strikes Kayne West too

    The renowned Rapper Kanye West reportedly disclosed that he came in contact with most infectious disease coronavirus in February. He delivered this shocking news...

    At what time ‘Japan Sinks 2020’ will release on Netflix? Here’s all about it

    The wait is now over for those who have been waiting to release the most anticipated upcoming animated disaster film Japan Sink: 2020 for...

    Related Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    Stay on op - Ge the daily news in your inbox

    Pin It on Pinterest