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Digital platforms have changed the way in which employers, customers and workers interact with each other, being a part of almost everything that we do: from purchasing online groceries to online dating. One of a business’s most important touchpoints with customers is their website, where they are able to communicate, advertise and build their brand image.

Having a website is important but ensuring that it operates efficiently and that it leaves a positive impression to online viewers is even more so. Below is a list of the fundamental features that every website needs in order to compete in the digital landscape.

Homepage Design

The home page is where the first impressions are made, where users are able to make a quick judgement about who you are and the quality of your products and services. Having a poorly designed homepage will leave a negative impression and impact on your bounce rate for the worse. Make sure that you are concise and effective with your communications so that there are no confusions in trying to understand your business.

Call to Actions

A call to action (CTA) can be anything from ‘sign up’ to ‘try for free.’ Their purpose is to encourage online viewers to take action that will carry them further down the sales funnel, with the hope of finally converting them. CTAs can have a direct impact on your conversion rate but only if you know how to use them correctly. For a full insight as to how to implement them strategically and effectively on your page, click here.

Fully optimized pages

Is your website mobile friendly? Is it fully optimized for both Windows and Mac OS? Having web-page issues that are inconsistent across various platforms and devices degrades customer experience, having a damaging effect on your conversion rate. The best possible way of checking for any issues or finding a solution to the problem is investing in professional digital testers, such as, to identify which areas of your website need tweaking.


If used effectively, leveraging the use of blogs can be a powerful tool in bringing traffic to your website. People are attracted to compelling content that they can make use of and by offering this, you can turn peoples’ attention towards your brand and gain more of a customer base. Content marketing is one of the most popular forms of advertising for a variety of reasons, one being enhancing brand awareness and prestige.

Google Analytics

Having the Google Analytics tracking code installed onto your content management system is a prerequisite to achieving growth. To put it simply, Google Analytics is a tool that measures the performance of your website online. By using it, you will be able to view important metrics, such as:

  • Traffic
  • Bounce rate
  • Average time spent on page
  • Page views
  • Lead generation costs
  • Value per visit
  • Sources of incoming traffic

Through Google Analytics, you will be able to track your online progress, identify strengths and weaknesses and create goals, all of which will give you a better chance of achieving growth.

Technical writer with relevant experience of one year, Rishabh has co-founded He has written several reviews, latest technology news articles and high-level documentation. You can contact Rishabh at rishabh[at]


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