Vivo to target 10% market share in India by 2017

Vivo X7 launched in china

The Indian market has become a golden ring for both domestic and foreign smartphone manufacturers. With the second spot in the list of largest smartphone market of the globe, smartphone steamroller in India seems to be unstoppable. India has the fastest-growing edge of smartphone sale, accounting for 27.5 million handsets sold only in Q2 of 2016, which is 17% more than the same quarter of 2015. Alongside this, the volume of mobile phone subscribers is also intensifying gradually, creating a more secure and robust platform for different smartphone makers to make an investment in it. And Vivo is one of those Chinese companies who has created eminence position in Indian market with their top-of-the-line smartphones in Indian market.

After having a notable market share in its domestic country, Vivo is now looking forward to grabbing more shares in Indian marketplaces. As said by the CEO of Vivo India, Kent Cheng, the company is now slowly moving ahead to acquire 10% of market share in India by the end of the next year. With the planning to boost up its capability of local manufacturing in India and developing its e-com strategies, Vivo is on its way to dominating Indian market in the near future.

While Addressing to the reporters of The Economics Times, Vivo India head said, the company is now planning to sell its handsets via e-commerce sites and is preparing different marketing policies for online and offline selling in India. Apart from this, Vivo is also setting up to invest a whopping amount of 200-300 crores in its Indian marketing segment, for promoting its smartphones more.

According to the statistics, Vivo till now has maintained a good rank in Indian offline retailing. The analysis shows that Vivo has an active offline channel in India and operating more than 15,000 retail outlets across 400 cities. However, as the trend of online shopping is mounting in India, Vivo is now planning to boost up its online channels and conducting the sale on different e-com platforms. Though all most every Chinese smartphone manufacturers are moving forward with the stronger online presence, Vivo as an exceptional case prefer to strengthen its offline edge and somehow also get high success in reaching out to the Indian consumers.

Presently, Vivo is operating in India with 18 smartphones including its X, V, and Y flagships and the price ranges from Rs. 7, 500 to Rs. 23, 000. While addressing to The Economics Times, Cheng said that Vivo despite having an extensive network in its domestic country and the company is planning to replicate the same model in India. In China, Vivo has acquired 3rd rank in China with the marketing share of 13.2%. By the end of June, Vivo has sold roughly 14.7 million units in China and India; it is aiming at obtaining that position. In the second quarter of this year, Vivo crossed the milestone of 1 million sales in India, which is signifying a hike of 200% in its popularity in India.

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