Both the Apple App Store and Google Play Store are the largest marketplace for apps around the globes accounting for millions of apps, billions of downloads, and revenue. According to a detailed report by research firm Sensor Tower, when combined the revenue of both App Store and Google Play, it has reached a high of $39.7 billion cumulatively and that’s just in the first half of 2019 and from here, the trends are actually taking an upwards trajectory for each aspect of these marketplaces.
The report conveys that both the stores recorded a hike of up to 15.4% over the first half of last year which is a greater figure when compared to the revenue generated in 2018 i.e. $34.4 billion in the first half while the revenue reached $26.9 billion in 2017.
Furthermore, iOS App Store recorded phenomenal growth in the revenue and has actually outpaced Google Play Store with a revenue of $25.5 billion in 1H of the year 2019 which is 13.2% Y-o-Y hike compared to last year’s $22.6 billion. Google Play Store was able to chart up with an increase of 19.6% compared to last year with gross revenue of $14.2 billion.
Note that although iOS App Store does outpace Google Play Store in many avenues, its revenue was hit when Netflix discounted from using its in-app purchase subscription since Apple seeks a 30/70 cut from Netflix in the first year and then charges a 15% cut on the following years. If we take a glance at the figures reported by Netflix, the video streaming site has a consumer spending of $339 million in the first half of 2019 which is although a decrease from $459 million in 2018, but enables Netflix to get rid of paying fees to Apple which has cut into its revenue a bit although it does get fees from those who are on Netflix to renew their plans after a subscription period ends.
Tinder overtook the first position in the higher grossing non-game app with an estimated growth and it is projected to be used by 25.1 million U.S. adults although it is seeing a slower growth at this moment. There are a bunch of other apps that make into the list of highest-grossing in terms of downloads or revenue such s both iQIYI and YouTube share the position of 4th and 5th in China while Tik Tok is surely creating a lot of buzz across the globe.
Moreover, the report also grabs details on the app downloads with Google Play with the highest volume of 41.9 billion downloads compared to 14.8 billion downloads scored by iOS App Store.